Kutheni le nto inkampani yethu kufuneka iphucule ukukhuphisana kwemveliso yayo

Kutheni le nto kufuneka sincamathele ukubaluleka kutshintsho lwemveliso kuluntu lwanamhlanje? Le yingxaki ekufuneka amashishini amaninzi acinge ngayo. Okwangoku, amashishini amaninzi agxile ekukhuleni kwekhaya ahlola imveliso entsha. Ifom, umsebenzi kunye nendawo yokuthengisa yeemveliso zisanda kwaye zintsha. Nangona kunjalo, uninzi lwenguqulelo yeshishini kukusungula okuzenzekelayo kunye nokusungula izinto ezintsha. Uninzi lwazo luyimveliso ye-whims yequbuliso okanye iminqweno enqwenelekayo yabaphathi bamashishini.

Kwiminyaka yakutshanje, siye saqaphela ukuba “phantsi koxinzelelo olukhulu lokusungula izinto ezintsha kwimarike yaseTshayina, amashishini achatshazelwe kakhulu yindlela” yokwenziwa kwemveliso eTshayina “.

Phantsi kwemeko yoqoqosho lwemarike, kunqabile ukuba unikezelo lweemveliso lusilele kwimfuno, kwaye uninzi lweemveliso luya kuba kwimeko yokuthengisa; nokuba unikezelo lwempahla ethile luwela kwimfuno, kuya kubakho ibhalansi phakathi kokubonelela kunye nemfuno ngexesha elifutshane, okanye kwanokugqithisa, okusisiphumo sokwabiwa kwezibonelelo zemarike. Ngokwemeko, unikezelo lweemveliso ezininzi kwimarike yaseTshayina ludlula imfuno. Ishishini lokutya libi nangakumbi. Kweli nqanaba langoku, amashishini okutya e-China aphuphuma yi-homogenization yeemveliso, elandela umkhwa kunye neemveliso zomgunyathi kumsinga ongapheliyo. Ukuchatshazelwa ziimveliso ezifanayo, ukucudisa itshaneli ehambelanayo kunye nokhuphiswano lwe-terminal alunakuphepheka, kwaye imfazwe yexabiso inokubonwa yonke indawo.

I-homogenization yokuthengiswa kwamashishini okutya kwenza ukuba lonke ishishini liwele engxakini yengeniso ephantsi. Amandla emveliso sisiqinisekiso esibalulekileyo sokukhuphisana kwamashishini. Amashishini kufuneka afumanise ukunqongophala kweemveliso kwaye afumane imarike kwimveliso entsha. Kumashishini, imarike isoloko ilungile kwaye ilingana, ngoko ke amashishini ajolise kwimarike, avelisa iimveliso ezintsha kwaye ahlala efumana indawo yentengiso. Ukuveliswa kwezinto ezintsha akuyontelekelelo okanye impembelelo yeemvakalelo, kodwa yindalo enengqondo enemigaqo emayilandelwe.

Okokuqala, kufuneka siqonde imigaqo emininzi yokuveliswa kwezinto ezintsha

1. Eyona nto iphambili.

Ukuveliswa kwemveliso yokutya kufuneka kuthathe iNdlela eqhelekileyo. Kuphela ngokubamba indlela yokusetyenziswa kwesiqhelo sinokuthi sifikelele kwimpumelelo yokwenziwa kwezinto ezintsha. Indlela yokusetyenziswa kwesiqhelo kubomi bethu bemihla ngemihla. Ukuba sinikela ingqalelo encinane kuyo, siya kufumanisa ukuba xa sibona ngakumbi nangakumbi ukukhuselwa kwendalo, imidlalo, ifashoni, ukhathalelo lwempilo, ukhenketho kunye nokuzonwabisa, siya kwazi ukuba eyona nto iphambili iye yangena kuwo wonke umkhondo wobomi bethu. Sinokubona kuphononongo lwenkqubo yophuhliso loshishino lwesiselo lwaseTshayina ukuba phantse zonke iibrendi ezomeleleyo kwimarike ekhoyo yesiselo zikhula ngokunyuka kwendlela ethile eqhelekileyo. Ngandlel’ ithile, sinokucinga ukuba ishishini lesiselo lishishini apho amaxesha enza amaqhawe!

Ekuqaleni kwenkulungwane entsha, indlela yokusetyenziswa kwabantu baseTshayina iye yaqhubela phambili ukusuka "ekucimeni unxano" olulula ukuya ekufuneni umgangatho kunye nesondlo. Ke ngoko, iziselo zejusi zivela ebusweni be "vithamini" kunye "nobuhle", kunye nenani elikhulu leemveliso ezinomsoco njengoko kubonakala kubhenela kwaye kuzuze abathengi. Ngo-2004, kunye ne-bid yase-China kwiMidlalo ye-Olimpiki, indlela yokusetyenziswa kwesiqhelo yabantu baseTshayina iphuculwe Impumelelo yezemidlalo kunye nokunyuka komdlalo wezemidlalo, iziselo zezemidlalo ziyanda, ukuveliswa kwezinto ezintsha kuphumelele umgangatho weziselo zezemidlalo.

2. Amaxesha.

Kumashishini azimeleyo, ukusungulwa kwemveliso akukho ngamaxesha onke, kusekelwe kwithuba lamaxesha. Ukuveliswa kwemveliso elungileyo akunakuqinisekisa impumelelo yeemveliso, kufuneka ihambelane nokusingqongileyo kwamaxesha. Xa kuthelekiswa nemo engqongileyo yexesha, ukuba ukuvela kwemveliso kubonakala kusemva kwexesha, inokuba iphelelwe lixesha okanye ibe phambili kwabanye; ngokuchaseneyo, ukuba kubonakala kwangoko kakhulu, kunokwenza abathengi bangakwazi ukuyiqonda kwaye bayamkele.

Ngeminyaka yoo-1990, xa amakhulukhulu eenkampani zeTV ezinemibala kwilizwe lonke zisesemfazweni yamaxabiso, uHaier waqhuba imveliso entsha kwaye wakhokela ekusunguleni iHaier digital TV. Nangona kunjalo, ngelo xesha, yaba yingcamango engenasiseko. Ishishini kunye nabathengi abakwazanga ukuvumelana nokuveliswa kwemveliso enjalo. Nangona yayiyimveliso elungileyo, ayikwazanga ukusekwa ngenxa yamaxesha ahlukeneyo kunye nokusingqongileyo Umbala weTV unendawo ecwangcisiweyo kwimarike yeTV yemibala yaseTshayina ngokhuphiswano oluqatha, kwaye igqithisa izibonelelo zentengiso ye-Haier's color TV, eyenza i-Haier's color TV. ibekwe kwimeko engathandekiyo.

3. Ukumodareyitha.

Ukuveliswa kwemveliso kufuneka kube yimodareyitha, "amanyathelo amancinci kunye nokusebenza ngokukhawuleza" yindlela ekhuselekileyo. Amashishini amaninzi ahlala engawunanzi umthetho-siseko “wokukhokela okulingeneyo, isiqingatha senyathelo eliya phambili”, xa sele ewele kulonwabo lwemveliso entsha kwaye akakwazi ukuzikhupha ngokwawo, ahlala ekwenza ukuveliswa kwemveliso kuphambuke kwindlela echanekileyo kwaye kungene ekungaqondani, nakwimarike. ukuwa, inkunkuma yobutyebi beshishini, kwangaxeshanye, ithuba lemarike nalo liyaphoswa.

4. Umahluko.

Injongo ethe ngqo yokuveliswa kwemveliso kukudala umahluko wemveliso, ukwandisa inzuzo yokwahlula kwiimveliso zeshishini, kunye nokwandisa ubunkokeli beemveliso kumacandelo emarike. Phula kwimarike entsha