Kungani inkampani yethu kufanele ithuthukise ukuncintisana komkhiqizo wayo

Kungani kufanele sinake ukubaluleka kokuqanjwa kabusha komkhiqizo emphakathini wanamuhla? Lena inkinga amabhizinisi amaningi okufanele acabange ngayo. Njengamanje, amabhizinisi amaningi agxile ekukhuleni kwekhaya ahlola ukusungulwa kwemikhiqizo emisha. Ifomu, umsebenzi kanye nendawo yokuthengisa yemikhiqizo kuya ngokuya kusha. Kodwa-ke, iningi lokusungula kwebhizinisi ukuqamba okusha okuzenzakalelayo kanye nokuqanjwa okusha kokuqamba okusha. Eziningi zazo ziyimikhiqizo yezifiso ezingazelelwe noma izifiso zabaphathi bamabhizinisi.

Eminyakeni yamuva nje, siye saqaphela ukuthi “ngaphansi kwengcindezi enkulu yokuqamba izinto ezintsha emakethe yaseChina, amabhizinisi athintwe kakhulu umkhuba” wokusungulwa kwemikhiqizo eChina “.

Ngaphansi kwesimo somnotho wemakethe, akuvamile ukuthi ukuhlinzekwa kwemikhiqizo kuncipha isidingo, futhi izinto eziningi ezithengiswayo zizoba sesimweni sokugcwala emakethe; noma ngabe ukuhlinzekwa kwempahla ethile kwehla esidingweni, kuzoba khona ukulingana phakathi kokuhlinzekwa kanye nokufunwa ngesikhathi esifushane, noma ngisho nokuhlinzeka ngokweqile, okuwumphumela wokwabiwa kwezinsiza zemakethe. Ngokwesimo, ukuhlinzekwa kwemikhiqizo eminingi emakethe yaseChina kudlula isidingo. Imboni yokudla imbi nakakhulu. Njengamanje, amabhizinisi okudla aseShayina agcwele ukuhlangana kwemikhiqizo, elandela inkambiso kanye nemikhiqizo yomgunyathi ngokungapheli. Ithintwa imikhiqizo efanayo, ukuminyanisa kwesiteshi okuhambisanayo nokuncintisana kwetheminali akunakugwenywa, futhi impi yamanani ibonakala yonke indawo.

Ukuhlanganiswa kokumaketha kwamabhizinisi okudla kwenza yonke imboni iwele obishini lwenzuzo ephansi. Amandla omkhiqizo ayisiqinisekiso esibalulekile sokuncintisana kwamabhizinisi. Amabhizinisi kufanele athole ukushoda emikhiqizweni futhi athole imakethe ekusungulweni komkhiqizo. Kumabhizinisi, imakethe ihlale ilungile futhi ilingana, ngakho amabhizinisi ahlose emakethe, asungule imikhiqizo emisha futhi ahlala ethola indawo yemakethe. Ukusungulwa komkhiqizo akuwona umcabango noma umfutho wemizwa, kodwa ukudalwa okuphusile okunemithetho okumele ilandelwe.

Okokuqala, kufanele siqonde izimiso ezimbalwa zokusungulwa komkhiqizo

1. Okuvamile.

Ukuqanjwa kabusha komkhiqizo wokudla kufanele kuthathe umgwaqo ojwayelekile. Ngokubamba inkambiso yokusetshenziswa okujwayelekile kuphela lapho singakwazi ukuzuza impumelelo yokuqanjwa kabusha komkhiqizo. Indlela yesimanje yokusetshenziswa okujwayelekile isempilweni yethu yansuku zonke. Uma sikunaka kancane, sizothola ukuthi lapho sibona ukuvikelwa kwemvelo okwengeziwe, ezemidlalo, imfashini, ukunakekelwa kwezempilo, ezokuvakasha nokuzijabulisa, sizokwazi ukuthi i-mainstream ingene kuwo wonke umkhondo wokuphila kwethu. Singabona ekubuyekezweni kwenqubo yokuthuthukiswa kwemboni yeziphuzo yaseShayina ukuthi cishe zonke izinhlobo eziqinile emakethe yeziphuzo ezikhona zikhula ngokukhula kwethrendi ethile evamile. Ngomqondo othile, singaze sicabange ukuthi imboni yeziphuzo iyimboni lapho izikhathi zenza amaqhawe!

Ekuqaleni kwekhulu leminyaka elisha, indlela evamile yokusetshenziswa kwabantu baseShayina iye yathuthuka isuka “ekucimeni ukoma” yaya ekuphishekeleni ikhwalithi nokudla. Ngakho-ke, iziphuzo zejusi zivela ebusweni "kwamavithamini" kanye "nobuhle", kanye nenani elikhulu lemikhiqizo enomsoco njengoba kuvela isikhalazo futhi kuzuza umusa wabathengi. Ngo-2004, ngesicelo saseShayina seMidlalo Yama-Olympics, umkhuba wokudla ovamile wabantu baseShayina uthuthukisiwe Ukuphumelela kwezemidlalo nokwanda komdlandla wezemidlalo, iziphuzo zezemidlalo ziyadlondlobala, ukuqamba okusha okujwayelekile kuwine isikhundla somkhiqizo weziphuzo zezemidlalo.

2. Izikhathi.

Emabhizinisini ngamanye, ukusungulwa komkhiqizo akukho ngaso sonke isikhathi, kususelwa ethubeni lezikhathi. Ukuqanjwa okuhle komkhiqizo akuqinisekisi impumelelo yemikhiqizo, kufanele kuhambisane nemvelo yezikhathi. Uma kuqhathaniswa nemvelo yenkathi, uma ukusungulwa komkhiqizo kubonakala sekwephuze kakhulu, kungase kuphelelwe isikhathi noma kube ngaphambi kwabanye; ngokuphambene nalokho, uma kubonakala kusenesikhathi kakhulu, kungenza abathengi bangakwazi ukukuqonda nokukwamukela.

Ngawo-1990, lapho amakhulu ezinkampani ze-TV ezinemibala ezweni lonke zisabambene nempi yamanani, u-Haier wenza uguquko lomkhiqizo futhi wahola ekwethuleni i-Haier digital TV. Kodwa-ke, ngaleso sikhathi, kwaba i-hype yomqondo ongenasisekelo. Imboni nabathengi abakwazanga ukuvumelana nokusungulwa komkhiqizo onjalo. Nakuba bekuwumkhiqizo omuhle, awukwazanga ukusungulwa ngenxa yezikhathi ezihlukene nendawo ezungezile I-Colour TV inesikhundla samasu emakethe ye-TV yemibala yaseChina ngokuncintisana okushubile, futhi yenza ngokweqile izinsiza zokumaketha ze-Haier's color TV, eyenza i-Haier's color TV. sibekwe esimweni esingesihle.

3. Ukulinganisela.

Ukuqanjwa kabusha komkhiqizo kufanele kube okumaphakathi, "izinyathelo ezincane nokusebenza ngokushesha" kuyindlela ephephile. Amabhizinisi amaningi avame ukungawunaki umgomo “wokuhola okulingene, igxathu elihamba phambili”, ake awela enjabulweni yokusungulwa komkhiqizo futhi awakwazanga ukuzikhipha, ngokuvamile enza ukuqanjwa kwemikhiqizo kuphambukile endleleni efanele futhi kwangena ekungaqondini, ngisho nasemakethe. ukuwa, ukumosha izinsiza zebhizinisi, ngesikhathi esifanayo, ithuba lemakethe nalo liyaphuthelwa.

4. Umehluko.

Inhloso eqondile yokusungulwa komkhiqizo ukudala umehluko wemikhiqizo, ukuthuthukisa inzuzo yokuhlukanisa imikhiqizo yebhizinisi, nokwandisa ubuholi bemikhiqizo ezigabeni zemakethe. Ngena emakethe entsha