Chifukwa chiyani kampani yathu ikuyenera kupititsa patsogolo kupikisana kwazinthu

Chifukwa chiyani tiyenera kuyika kufunikira kwa luso lazopangapanga m'magulu amasiku ano? Ili ndi vuto lomwe mabizinesi ambiri ayenera kuliganizira. Pakadali pano, mabizinesi ambiri omwe amayang'ana kukula kwapakhomo akufufuza zatsopano zazinthu. Mawonekedwe, ntchito ndi malo ogulitsa zinthu ndizowonjezereka. Komabe, zambiri zamabizinesi zatsopano ndizopanga zokha komanso zopanga zatsopano. Ambiri aiwo ndi zinthu zopangidwa mwadzidzidzi kapena malingaliro olakalaka a oyang'anira mabizinesi.

M'zaka zaposachedwa, tazindikira kuti "pamavuto akulu pamsika waku China, mabizinesi akhudzidwa kwambiri ndi zomwe zikuchitika" ku China ".

Pansi pa chikhalidwe cha chuma chamsika, ndizosowa kuti kuperekedwa kwa zinthu kumasokonekera, ndipo zinthu zambiri zimakhala mumsika wamsika; ngakhale kuperekedwa kwa katundu wina sikungakwaniritsidwe, padzakhala mgwirizano pakati pa kupereka ndi kufunikira kwa nthawi yochepa, kapena ngakhale kuwonjezereka, zomwe zimakhala chifukwa cha kugawidwa kwazinthu zamsika. Pazodabwitsa, kupezeka kwazinthu zambiri pamsika waku China kumaposa kufunikira. Makampani opanga zakudya akuipiraipira. Pakalipano, mabizinesi aku China akusefukira ndi homogenization yazinthu, kutsatira zomwe zikuchitika komanso zinthu zabodza mosalekeza. Kukhudzidwa ndi zinthu zomwezo, kufinya kwa njira yofananira ndi mpikisano wothamanga ndizosapeweka, ndipo nkhondo yamitengo imatha kuwoneka paliponse.

The homogenization ya malonda a chakudya mabizinezi kumapangitsa makampani onse kugwa mu vuto la phindu otsika. Mphamvu zamagetsi ndi chitsimikizo chofunikira cha mpikisano wamabizinesi. Mabizinesi akuyenera kudziwa kuchepa kwa zinthuzo ndikupeza msika kuchokera kuzinthu zatsopano. Kwa mabizinesi, msika umakhala wachilungamo komanso wofanana, chifukwa chake mabizinesi amayang'ana pamsika, amapanga zinthu zatsopano ndipo nthawi zonse amapeza malo amsika. Kupanga zatsopano sikungongoganizira chabe kapena kutengeka maganizo, koma kulenga mwanzeru ndi malamulo oti azitsatira.

Choyamba, tiyenera kumvetsa mfundo zingapo za zinthu zatsopano

1. Mainstream.

Kusintha kwazinthu zazakudya kuyenera kutenga njira yayikulu. Pokhapokha podziwa momwe anthu ambiri amagwiritsira ntchito m'malo mwake tingathe kupeza chipambano cha luso lazopangapanga. Kachitidwe kamakono kazakudya kameneka kali m'moyo wathu watsiku ndi tsiku. Ngati tiyang'anitsitsa pang'ono, tidzapeza kuti pamene tiwona chitetezo chowonjezereka cha chilengedwe, masewera, mafashoni, chisamaliro chaumoyo, zokopa alendo ndi zosangalatsa, tidzadziwa kuti chigawo chachikulu chalowa mu njira yonse ya moyo wathu. Titha kuwona kuchokera pakuwunika kwamakampani opanga zakumwa ku China kuti pafupifupi mitundu yonse yamphamvu pamsika wazakumwa yomwe ilipo ikukula ndi kukwera kwazinthu zina zazikulu. Mwanjira ina, titha kuganiza kuti makampani opanga zakumwa ndi bizinesi yomwe nthawi imapanga ngwazi!

Kumayambiriro kwa zaka za m'ma 1900, anthu ambiri aku China amadya zakudya zambiri kuchokera pa "kuthetsa ludzu" mpaka kufunafuna zakudya zabwino komanso zakudya. Chifukwa chake, zakumwa zamadzimadzi zimawonekera pamaso pa "mavitamini" ndi "kukongola", ndipo zinthu zambiri zokhala ndi zakudya zopatsa thanzi zimawonekera ndikukondedwa ndi ogula. Mchaka cha 2004, pomwe dziko la China likufuna kuchita nawo Masewera a Olimpiki, momwe anthu aku China amagwiritsira ntchito bwino kwambiri.

2. Nthawi.

Kwa mabizinesi apaokha, kusinthika kwazinthu kulibe nthawi zonse, kumatengera mwayi wanthawiyo. Kupanga zinthu zabwino sikungatsimikizire kuti zinthu zikuyenda bwino, ziyenera kutengera chilengedwe chanthawiyo. Poyerekeza ndi chilengedwe cha nthawiyo, ngati kusintha kwazinthu kukuwoneka mochedwa kwambiri, kungakhale kwachikale kapena kukhala patsogolo pa ena; m'malo mwake, ngati zikuwoneka mofulumira kwambiri, zingapangitse ogula kulephera kumvetsa ndikuvomereza.

M'zaka za m'ma 1990, pamene mazana amakampani amtundu wa TV m'dziko lonselo adakali pankhondo yamtengo wapatali, Haier adapanga zatsopano zamalonda ndipo adatsogolera poyambitsa Haier digito TV. Komabe, panthawiyo, idakhala lingaliro lopanda maziko. Makampani ndi ogula sakanatha kugwirizana ndi zatsopano zoterezi. Ngakhale kuti chinali chinthu chabwino, sichingakhazikitsidwe chifukwa cha nthawi zosiyanasiyana komanso chilengedwe Mtundu wa TV uli ndi malo abwino pamsika wa TV wa China ndi mpikisano woopsa, ndipo umachulukitsa malonda a Haier's color TV, zomwe zimapangitsa Haier's color TV. kukhala mumkhalidwe wovuta.

3. Kudziletsa.

Kupanga zinthu zatsopano kuyenera kukhala kocheperako, "masitepe ang'onoang'ono komanso kuthamanga mwachangu" ndi njira yotetezeka. Mabizinesi ambiri nthawi zambiri amanyalanyaza mfundo ya "kutsogola pang'onopang'ono, patsogolo pang'onopang'ono", nthawi ina idagwa m'chisangalalo cha zinthu zatsopano ndipo sanathe kudzipangira okha, nthawi zambiri adapangitsa kuti zinthu zatsopano zisinthe kuchoka panjira yoyenera ndikulowa kusamvetsetsana, ngakhale pamsika. kugwa, kuwononga chuma chamakampani, nthawi yomweyo, mwayi wamsika umasowanso.

4. Kusiyana.

Cholinga chachindunji chakupanga zinthu zatsopano ndikupanga kusiyana kwazinthu, kupititsa patsogolo kusiyanitsa kwazinthu zamabizinesi, ndikuwonjezera utsogoleri wazinthu pamsika. Dulani msika watsopano